# #552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler

Page: https://stenobird.com/podcast/business-of-story-2233/552-how-stories-are-alive-and-energize-your-brand-with-christopher-vogler
Text version: https://stenobird.com/podcast/business-of-story-2233/552-how-stories-are-alive-and-energize-your-brand-with-christopher-vogler.md
Podcast: [Business of Story](https://stenobird.com/podcast/business-of-story-2233)
Published: 2026-01-26T12:00:00+00:00
Episode link: https://businessofstory.libsyn.com/552-how-stories-are-alive-and-energize-your-brand-with-christopher-vogler
Audio file: https://traffic.libsyn.com/secure/businessofstory/Chris_Vogler_SHOW_-_12326_2.39PM.mp3?dest-id=283324
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JSON: https://stenobird.com/v1/public/podcasts/business-of-story-2233/episodes/552-how-stories-are-alive-and-energize-your-brand-with-christopher-vogler
Duration seconds: 3795

## Resource

Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation. You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world. Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone looking to create deeper connections with their audience. Whether you're building a business, leading a team, or searching for your own path, this episode will help you unlock the universal patterns that move people—and move the world. Related Episodes: • How to Use The Hero's Journey in Business and In Life, With John Bucher • Robert McKee: The Science of Story • Park Howell: The ABT Framework for Business

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## Transcript

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