# Tom Burwell: How Sunderland Have Positioned Themselves for Premier League Success (Ep116)

Page: https://stenobird.com/podcast/business-of-sport-6416151/tom-burwell-how-sunderland-have-positioned-themselves-for-premier-league-success-ep116
Text version: https://stenobird.com/podcast/business-of-sport-6416151/tom-burwell-how-sunderland-have-positioned-themselves-for-premier-league-success-ep116.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-04-21T13:58:09+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/Tom-Burwell-How-Sunderland-Have-Positioned-Themselves-for-Premier-League-Success-Ep116-e3i7t0t
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/118796765/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422523244-44100-2-3d6a215becfe8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-of-sport-6416151/episodes/tom-burwell-how-sunderland-have-positioned-themselves-for-premier-league-success-ep116
Duration seconds: 4836

## Resource

A huge show for you today with a Premier League club flying high in their first season back at the top. Sunderland have had a difficult and well documented 10 years, but under the ownership of Kyril Louis Dreyfus and the Bia Sports team, the good times are coming back. Tom Burwell has taken over as interim CEO as the club plan the next phase of this growth story. He delivers one of the most impressive and compelling football leadership conversations we’ve had on the show. It’s the case study every potential football investor will point to when asked where value can be found in the game. Most importantly, it’s the case study to show how you can nail your business and performance strategy. We’re delighted to welcome Tom to the Business of Sport. A huge thank you to our amazing partners on the show: Gemini We empower the most confident sports organisations on Earth https://geminisports.ai/ Slate The complete content creation platform for social teams https://slateteams.com/ If you’re interested in partnering with the show, please reach out to us at bos@20vc.com

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## Transcript

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