# THE BREAKDOWN: The Fall of Nike, Sydney Sweeney, & Infantino Consolidates his Power (E37)

Page: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-the-fall-of-nike-sydney-sweeney-infantino-consolidates-his-power-e37
Text version: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-the-fall-of-nike-sydney-sweeney-infantino-consolidates-his-power-e37.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-09-18T10:31:16+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/THE-BREAKDOWN-The-Fall-of-Nike--Sydney-Sweeney---Infantino-Consolidates-his-Power-E37-e3p1ht1
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/125928801/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-18%2F432157175-44100-2-159b2c547b54c.mp3
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Duration seconds: 4200

## Resource

In a week that has seen a bucket load of big sporting events and an equal amount of controversy, you won't be surprised to find out there is some heat in this show. The Ultimate Athletics Championships and Solheim Cup both delivered some serious entertainment over the weekend, emphasising the strength of women’s golf and proof that existing federations can create new IP and make it work. It’s also about time we check in on regular pod appearance maker Mr Infantino and his quest for survival. There is then of course the Sydney Sweeney drama, but the big one we want to grapple with this week is what on earth has happened to Nike, as they come to terms with dropping out of the S&P100 and a valuation drop of over $200bn in just a few years. All of that and we have ourselves a breakdown. Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠charlie@20vc.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly. A huge thank you to our amazing partners on the show: Fanbase ⁠https://app.fanbaseclub.com/⁠ TransferRoom ⁠https://www.transferroom.com/⁠ GIS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our Substack for bonus content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@businessofsport⁠⁠⁠⁠⁠⁠⁠⁠ If you’re interested in partnering with the show, please reach out to us at ⁠bos@20vc.com

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