# THE BREAKDOWN: The Champions League Is Back With BIG Money, Pietersen’s Miracle England Job, & The NFL’s Global Tour (E36)

Page: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-the-champions-league-is-back-with-big-money-pietersen-s-miracle-england-job-the-nfl-s-global-tour-e36
Text version: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-the-champions-league-is-back-with-big-money-pietersen-s-miracle-england-job-the-nfl-s-global-tour-e36.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-09-11T10:37:07+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/THE-BREAKDOWN-The-Champions-League-Is-Back-With-BIG-Money--Pietersens-Miracle-England-Job---The-NFLs-Global-Tour-E36-e3on2bi
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/125585202/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-11%2F431686404-44100-2-1be716aa0cc72.mp3
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Duration seconds: 5112

## Resource

We came into this week thinking not a lot had been happening. We got that wrong. LIV finally filed for bankruptcy, Kevin Pietersen made a miracle return to the England set up, the Champions League kicked off with an absolute treasure chest of cash to distribute to the participants, The NFL season begins which includes the first ever game in Australia…oh and Charlie fills us in on developments in the horse racing world. If that isn’t enough for you, we then move to substack to take a look at the sponsorship market in the Premier League as Liverpool announce a £60m a year deal with Turkish Airlines. All of that comes together to create another packed week of Breakdown content! Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠charlie@20vc.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ and we will endeavour to correct the record promptly. A huge thank you to our amazing partners on the show: Fanbase https://app.fanbaseclub.com/ TransferRoom https://www.transferroom.com/ GIS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gis.sport/BoS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our Substack for bonus content: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://substack.com/@businessofsport⁠⁠⁠⁠⁠⁠⁠ If you’re interested in partnering with the show, please reach out to us at bos@20vc.com

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