# THE BREAKDOWN: Should the Olympics Pay Athletes, The Problem Facing Women’s Football, & F1 Lands Another Mega Deal (E22)

Page: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-should-the-olympics-pay-athletes-the-problem-facing-women-s-football-f1-lands-another-mega-deal-e22
Text version: https://stenobird.com/podcast/business-of-sport-6416151/the-breakdown-should-the-olympics-pay-athletes-the-problem-facing-women-s-football-f1-lands-another-mega-deal-e22.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-06-05T10:47:30+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/THE-BREAKDOWN-Should-the-Olympics-Pay-Athletes--The-Problem-Facing-Womens-Football---F1-Lands-Another-Mega-Deal-E22-e3kcfu2
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/121044354/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-5%2F425561647-44100-2-4f953a277c7fa.mp3
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Duration seconds: 5302

## Resource

It’s a huge week so let’s go. Athlete pay. We haven’t been able to escape it in recent weeks and with IOC President Kirsty Coventry’s recent comments suggesting there would be no change to her stance on athletes earning money at the Olympics, we go head first into the why and what should happen when an organisation that generation generates €8 billion euros in revenue per cycle and doesn’t pay the key contributors. Add to that a long awaited venture in to the health of women’s football, and a commercial deep dive into the incredible world of F1 sponsorship after Gucci’s announcement as Alpine’s title sponsor, and we have ourselves a breakdown. Disclaimer: The content of this podcast is intended as commentary and opinion on matters of public interest in the sports industry. While we make every effort to ensure accuracy, figures, statistics, and financial data referenced may be based on publicly available estimates and could be subject to error or change. Nothing in this podcast should be taken as a statement of fact. If you believe any information is inaccurate, please contact us at ⁠charlie@20vc.com⁠ and we will endeavour to correct the record promptly. We’re delighted to partner with Obelisk Sports Agency⁠ ⁠⁠⁠⁠https://obelisksports.com/⁠⁠⁠ We're delighted to also partner with the Global Institute Of Sport ⁠⁠https://gis.sport/BoS⁠⁠ Subscribe to our Substack for bonus content: https://substack.com/@businessofsport If you’re interested in partnering with the show, please reach out to us at ⁠⁠⁠⁠⁠⁠⁠bos@20vc.com

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