# Seb Coe | New Formats, Athlete Pay, & The Post-Bolt Era: Rebuilding the Reputation of Athletics (Ep129)

Page: https://stenobird.com/podcast/business-of-sport-6416151/seb-coe-new-formats-athlete-pay-the-post-bolt-era-rebuilding-the-reputation-of-athletics-ep129
Text version: https://stenobird.com/podcast/business-of-sport-6416151/seb-coe-new-formats-athlete-pay-the-post-bolt-era-rebuilding-the-reputation-of-athletics-ep129.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-07-21T13:44:42+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/Seb-Coe--New-Formats--Athlete-Pay---The-Post-Bolt-Era-Rebuilding-the-Reputation-of-Athletics-Ep129-e3mbtta
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/123123050/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-21%2F428348068-44100-2-0f6f6c0559131.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-of-sport-6416151/episodes/seb-coe-new-formats-athlete-pay-the-post-bolt-era-rebuilding-the-reputation-of-athletics-ep129
Duration seconds: 4052

## Resource

In the week where Josh Kerr smashed the 27 year old mile record, we welcome into the studio the man who broke it 3 times, won multiple Olympic Gold Medals, brought the Olympics to London in 2012, and for the last decade has been President of World Athletics. Seb Coe is one of the most influential and respected executives in sport. He has certainly had one of the most diverse careers, and that gives him the opportunity to talk through both the biggest challenges that athletics and the Olympics more broadly faces, but also highlight what makes them storied, successful, and desirable for both fans and brands. In Seb’s eyes, there are only two truly global sports. Harry and I have had the privilege of knowing him our whole lives. It was therefore great to finally be able to do this. Let’s hear what it really takes to balance politics, performance, identity, finance, all under that banner of sport. A huge thank you to our amazing partners on the show: Airwallex The intelligent financial platform for global businesses ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gemini We empower the most confident sports organisations on Earth ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you’re interested in partnering with the show, please reach out to us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠bos@20vc.com

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