# Liam Scully: The Story of Lincoln City’s Promotion Miracle (Ep124)

Page: https://stenobird.com/podcast/business-of-sport-6416151/liam-scully-the-story-of-lincoln-city-s-promotion-miracle-ep124
Text version: https://stenobird.com/podcast/business-of-sport-6416151/liam-scully-the-story-of-lincoln-city-s-promotion-miracle-ep124.md
Podcast: [Business of Sport](https://stenobird.com/podcast/business-of-sport-6416151)
Published: 2026-06-16T13:28:13+00:00
Episode link: https://podcasters.spotify.com/pod/show/business-of-sport/episodes/Liam-Scully-The-Story-of-Lincoln-Citys-Promotion-Miracle-Ep124-e3ks44f
Audio file: https://anchor.fm/s/1090bf2d4/podcast/play/121556559/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-16%2F426245269-44100-2-489d8fe697da8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-of-sport-6416151/episodes/liam-scully-the-story-of-lincoln-city-s-promotion-miracle-ep124
Duration seconds: 4195

## Resource

When we sit down with football club CEO’s, we hear about plans, ambitions, challenges, expectations. These are some of the most scrutinised jobs you could wish for, a privilege but also a huge responsibility. When Lincoln City shocked football this season, in what could only be described as romping to the League One title and therefore promotion to the Championship, getting their excellent CEO Liam Scully back in to talk us through this was an inevitability. We can embarrass Liam briefly, one of the most humble people I’ve had the pleasure of meeting in football. It was obvious from our first interview in October 2024 that this is an exceptional CEO and leader of football. But does that translate to the only success football truly understands: winning? That question has been answered. There’s been an operational discipline that would be the envy of many for a while; now they’ve added the performance to match. So how did Lincoln upset the sporting and business odds to achieve this? Let’s find out as we welcome Liam Scully back to the Business of Sport. A huge thank you to our amazing partners on the show: Airwallex The intelligent financial platform for global businesses ⁠⁠⁠⁠⁠https://www.airwallex.com/uk/⁠⁠⁠⁠ Gemini We empower the most confident sports organisations on Earth ⁠⁠⁠⁠⁠https://geminisports.ai/⁠⁠⁠⁠ If you’re interested in partnering with the show, please reach out to us at ⁠⁠⁠⁠⁠bos@20vc.com

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## Transcript

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