# 142. Madison Ciccone: What It Really Takes to Stand Out in Boutique Fitness

Page: https://stenobird.com/podcast/business-muscle-6592864/142-madison-ciccone-what-it-really-takes-to-stand-out-in-boutique-fitness
Text version: https://stenobird.com/podcast/business-muscle-6592864/142-madison-ciccone-what-it-really-takes-to-stand-out-in-boutique-fitness.md
Podcast: [Business Muscle](https://stenobird.com/podcast/business-muscle-6592864)
Published: 2026-04-06T08:30:00+00:00
Episode link: https://businessmusclepdocast.com
Audio file: https://episodes.captivate.fm/episode/676d17be-4b3c-439f-8f47-9b7fdd47cbe3.mp3
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Duration seconds: 2255

## Resource

In this episode, we sit down with Madison Ciccone — master instructor at SoulCycle , speaker, coach, and now navigating her mom era. We talk about her journey into the world of boutique fitness, what it actually took to stand out in one of the most competitive spaces in the industry, and how she built longevity after nearly a decade of teaching and reaching hundreds of thousands of riders. Madison shares what people don’t see behind the scenes of being a top instructor, how she’s expanded her impact beyond the bike through speaking and personal brand building, and how motherhood has shifted her relationship with ambition, balance, and burnout. It’s an honest conversation about growth, identity, and what it really looks like to evolve through different seasons of life and career. Enjoy! Follow Madison on Instagram: https://www.instagram.com/madisonciccone/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com

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## Transcript

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