# 134. How Jackie Lightner Scaled LightWork Therapy into a Mission-Driven Mental Health Brand

Page: https://stenobird.com/podcast/business-muscle-6592864/134-how-jackie-lightner-scaled-lightwork-therapy-into-a-mission-driven-mental-health-brand
Text version: https://stenobird.com/podcast/business-muscle-6592864/134-how-jackie-lightner-scaled-lightwork-therapy-into-a-mission-driven-mental-health-brand.md
Podcast: [Business Muscle](https://stenobird.com/podcast/business-muscle-6592864)
Published: 2026-02-02T08:30:00+00:00
Episode link: https://businessmusclepdocast.com
Audio file: https://episodes.captivate.fm/episode/230d3006-1f5b-4ab5-8b52-a5dcfe7ff89a.mp3
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Duration seconds: 2287

## Resource

Today’s conversation is with Jackie Lightner, therapist, founder, and CEO of LightWork Therapy & Recovery — a women-centered mental health organization redefining leadership in behavioral health. Jackie breaks down how she grew from a one-woman private practice into multiple IOP/PHP locations, the mindset shifts required to lead a team of helpers, and how she uses emotionally intelligent leadership to balance empathy with accountability. We explore scaling, culture-building, operational risk, mission alignment, and the realities of growing a mental health brand that prioritizes both people and performance. This episode is a must-listen for anyone building a heart-led, high-impact business. Work with LightWork: https://lightworktr.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/

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## Transcript

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