# 132. How Eliza Shirazi Built an Award-Winning Fitness Brand from Scratch

Page: https://stenobird.com/podcast/business-muscle-6592864/132-how-eliza-shirazi-built-an-award-winning-fitness-brand-from-scratch
Text version: https://stenobird.com/podcast/business-muscle-6592864/132-how-eliza-shirazi-built-an-award-winning-fitness-brand-from-scratch.md
Podcast: [Business Muscle](https://stenobird.com/podcast/business-muscle-6592864)
Published: 2026-01-19T08:30:00+00:00
Episode link: https://businessmusclepdocast.com
Audio file: https://episodes.captivate.fm/episode/4cf31a49-bf4c-402c-82f4-b053e0a00e62.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-muscle-6592864/episodes/132-how-eliza-shirazi-built-an-award-winning-fitness-brand-from-scratch
Duration seconds: 2421

## Resource

In this episode, we sit down with Eliza Shirazi — founder of Kick It and The Fempire® — to unpack how she turned a college passion project into an award-winning, nationally recognized fitness brand. Eliza shares the early vision behind Kick It, the turning points that shaped her growth (including her game-changing New Balance partnership), how she built a nationally accredited certification, and the intentional community-building strategies that keep her movement so powerful today. We dive into virtual fitness, entrepreneurship, brand identity, and what it truly means to create a “fempire” built on empowerment, connection, and impact. Enjoy! Kick It: https://www.kickitbyeliza.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-muscle-6592864/episodes/132-how-eliza-shirazi-built-an-award-winning-fitness-brand-from-scratch/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-muscle-6592864/132-how-eliza-shirazi-built-an-award-winning-fitness-brand-from-scratch.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.