# How Uber Built a Marketplace That Balances Supply and Demand

Page: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-uber-built-a-marketplace-that-balances-supply-and-demand
Text version: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-uber-built-a-marketplace-that-balances-supply-and-demand.md
Podcast: [Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies](https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638)
Published: 2026-07-16T04:59:06+00:00
Episode link: https://audio.fexingo.com/business/business-models-explained/episode-0117.mp3
Audio file: https://audio.fexingo.com/business/business-models-explained/episode-0117.mp3
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Duration seconds: 596

## Resource

In this episode of Business Models Explained, Lucas and Luna dissect Uber's marketplace model, exploring how the company uses surge pricing, driver incentives, and real-time data to balance supply and demand. They discuss the delicate economics of two-sided marketplaces and why Uber's model is both powerful and fragile. Perfect for anyone interested in platform businesses and the challenges of scaling a marketplace. #Uber #MarketplaceModel #TwoSidedMarketplace #SurgePricing #RideHailing #PlatformBusiness #SupplyAndDemand #GigEconomy #BusinessModel #Scaling #NetworkEffects #Economics #Business #BusinessPodcast #FexingoBusiness #PodcastEpisode #BusinessModelsExplained #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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