# How Spotify Built a Two-Sided Marketplace for Audio

Page: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-spotify-built-a-two-sided-marketplace-for-audio
Text version: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-spotify-built-a-two-sided-marketplace-for-audio.md
Podcast: [Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies](https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638)
Published: 2026-07-05T04:55:40+00:00
Episode link: https://audio.fexingo.com/business/business-models-explained/episode-0094.mp3
Audio file: https://audio.fexingo.com/business/business-models-explained/episode-0094.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/episodes/how-spotify-built-a-two-sided-marketplace-for-audio
Duration seconds: 714

## Resource

Spotify is often thought of as a subscription streaming service, but its real business model is a two-sided marketplace connecting creators, advertisers, and listeners. In this episode, Lucas breaks down how Spotify's recent moves—like podcast hosting, audiobooks, and its new artist promotion tools—turn passive playback into an ecosystem. He explains the platform's 2024-2025 revenue shift where advertising now accounts for 35% of total revenue, and why the real moat isn't music licensing but the data network effect between listeners and creators. Luna questions whether Spotify can keep artists happy while squeezing margins to fund growth. A focused look at how a media company transforms into a market maker. #Spotify #TwoSidedMarketplace #BusinessModel #Streaming #Podcasting #Audiobooks #Advertising #CreatorEconomy #DataNetworkEffects #MusicIndustry #Subscription #RevenueMix #PlatformBusiness #Audio #FexingoBusiness #BusinessModelsExplained #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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