# How Ferrari Built a Business Model That Creates Scarcity

Page: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-ferrari-built-a-business-model-that-creates-scarcity
Text version: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-ferrari-built-a-business-model-that-creates-scarcity.md
Podcast: [Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies](https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638)
Published: 2026-07-01T17:11:42+00:00
Episode link: https://audio.fexingo.com/business/business-models-explained/episode-0087.mp3
Audio file: https://audio.fexingo.com/business/business-models-explained/episode-0087.mp3
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Duration seconds: 525

## Resource

In this episode, Lucas and Luna examine how Ferrari transformed itself from a luxury car manufacturer into a high-margin, scarcity-driven business. They trace the shift from the 2015 IPO, where Ferrari spun off from Fiat Chrysler, to the current strategy of limiting production to around 10,000 cars per year while expanding personalization and brand licensing. The hosts break down how Ferrari's deliberate under-supply creates waiting lists of up to three years, boosts resale values, and allows the company to command an average selling price of over $350,000. They also discuss the Purosangue SUV launch, the 12Cilindri coupe, and how the brand maintains exclusivity by producing fewer cars than demand requires—even as it pushes into Formula 1 merchandise and theme parks. A concrete look at scarcity as a business model. #Ferrari #BusinessModel #Scarcity #LuxuryBrand #Exclusivity #Automotive #Personalization #BrandLicensing #Formula1 #Purosangue #12Cilindri #IPO #FiatChrysler #SupplyAndDemand #HighMargin #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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