# How Deutsche Telekom Built a Telco Subscription Model

Page: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-deutsche-telekom-built-a-telco-subscription-model
Text version: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-deutsche-telekom-built-a-telco-subscription-model.md
Podcast: [Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies](https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638)
Published: 2026-07-18T16:56:06+00:00
Episode link: https://audio.fexingo.com/business/business-models-explained/episode-0122.mp3
Audio file: https://audio.fexingo.com/business/business-models-explained/episode-0122.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/episodes/how-deutsche-telekom-built-a-telco-subscription-model
Duration seconds: 697

## Resource

When you think of subscription businesses, streaming services and software companies usually come to mind. But telecom operators are quietly running some of the most valuable subscription operations in the world. This episode examines Deutsche Telekom, the German telecom giant with over 245 million subscribers across Europe and the US. Lucas and Luna break down how the company balances prepaid versus postpaid models, the role of infrastructure investment in customer retention, and why average revenue per user (ARPU) growth has become the key metric. They also explore the competitive dynamics with cable companies and the impact of European telecom regulation on pricing power. A specific look at how a traditional utility-style business transformed into a modern subscription company. #DeutscheTelekom #Telco #SubscriptionModel #Telecom #ARPU #Prepaid #Postpaid #TMobile #Infrastructure #CustomerRetention #ChurnRate #EuropeanTelecom #Regulation #BusinessModel #Business #Podcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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