# How Airbnb Built a Trust-Based Marketplace

Page: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-airbnb-built-a-trust-based-marketplace
Text version: https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/how-airbnb-built-a-trust-based-marketplace.md
Podcast: [Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies](https://stenobird.com/podcast/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638)
Published: 2026-06-15T17:00:14+00:00
Episode link: https://audio.fexingo.com/business/business-models-explained/episode-0054.mp3
Audio file: https://audio.fexingo.com/business/business-models-explained/episode-0054.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-models-explained-with-fexingo-subscription-marketplace-saas-and-service-companies-7871638/episodes/how-airbnb-built-a-trust-based-marketplace
Duration seconds: 417

## Resource

In this episode, Lucas and Luna break down the specific mechanisms Airbnb used to solve the chicken-and-egg problem and build trust between strangers. They focus on the launch of professional photography in 2010, the introduction of the host guarantee, and the review system's evolution. They explain how these practical decisions created a platform where users felt safe to transact, turning a simple room-rental idea into a $100 billion marketplace. Listeners will learn the concrete steps Airbnb took to overcome the trust barrier that kills most peer-to-peer marketplaces. #Airbnb #Marketplace #Trust #PeerToPeer #ChickenAndEgg #ProfessionalPhotography #HostGuarantee #ReviewSystem #BrianChesky #JoeGebbia #NathanBlecharczyk #NetworkEffects #BusinessModel #Business #FexingoBusiness #BusinessPodcast #TwoSidedMarketplace #StartupLessons Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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