# The FlightStory ‘sisters’ helping Steven Bartlett scale Diary of a CEO

Page: https://stenobird.com/podcast/business-leader-5718807/the-flightstory-sisters-helping-steven-bartlett-scale-diary-of-a-ceo
Text version: https://stenobird.com/podcast/business-leader-5718807/the-flightstory-sisters-helping-steven-bartlett-scale-diary-of-a-ceo.md
Podcast: [Business Leader](https://stenobird.com/podcast/business-leader-5718807)
Published: 2026-01-13T05:00:00+00:00
Episode link: https://shows.acast.com/business-leader-podcast/episodes/the-flight-story-sisters-helping-steven-barlett-scale-diary
Audio file: https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/694968c09ff9a18986da977a/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-leader-5718807/episodes/the-flightstory-sisters-helping-steven-bartlett-scale-diary-of-a-ceo
Duration seconds: 3400

## Resource

FlightStory CEO Georgie Holt and Chief Revenue Officer Christiana Brenton discuss with Dougal Shaw how they are pioneering podcasts and new media alongside Steven Bartlett, creator and host of The Diary of a CEO. Moving beyond traditional audio, they operate an end-to-end studio scaling global IP across newsletters, live events, and commerce. The duo explains how they "kill the guesswork" using proprietary technology like Guest Radar and Creator Radar to identify high-potential talent through data. They delve into their collaborative leadership, the necessity of "killing the romance" to avoid stagnation, and the role of Flight X in disrupting their own success. Finally, they highlight the transition from digital consumption to real-world communities, arguing that "packaging" long-form content for algorithms is essential for maximising global human impact. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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