# The banking CEO helping 'extraordinary' people afford homes

Page: https://stenobird.com/podcast/business-leader-5718807/the-banking-ceo-helping-extraordinary-people-afford-homes
Text version: https://stenobird.com/podcast/business-leader-5718807/the-banking-ceo-helping-extraordinary-people-afford-homes.md
Podcast: [Business Leader](https://stenobird.com/podcast/business-leader-5718807)
Published: 2026-01-08T05:00:00+00:00
Episode link: https://shows.acast.com/business-leader-podcast/episodes/the-banking-ceo-helping-extraordinary-people-afford-homes
Audio file: https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/695e8bf04c8cfced7f8e6ee5/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-leader-5718807/episodes/the-banking-ceo-helping-extraordinary-people-afford-homes
Duration seconds: 1875

## Resource

Sue Hayes, CEO of Nottingham Building Society, joins Dougal Shaw on the Business Leader podcast to explore how she’s been transforming a 175-year-old institution into a modern mutual. Hayes discusses her key strategy, defined as "together we fight for the extraordinary". Her mission is to target underserved borrowers, like Gen Z and side hustlers with irregular incomes, and help them buy homes. She explains how her building society leverages AI and fintech partnerships to modernise mortgages while maintaining its purpose-driven ethos. From rebranding to the future of high street branches, Hayes shares insights on leadership and staying relevant in the modern banking sector. She was speaking to Dougal Shaw in early November 2025. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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