# Skin + Me: James Mishreki on scaling a UK skincare phenomenon

Page: https://stenobird.com/podcast/business-leader-5718807/skin-me-james-mishreki-on-scaling-a-uk-skincare-phenomenon
Text version: https://stenobird.com/podcast/business-leader-5718807/skin-me-james-mishreki-on-scaling-a-uk-skincare-phenomenon.md
Podcast: [Business Leader](https://stenobird.com/podcast/business-leader-5718807)
Published: 2026-01-20T05:00:00+00:00
Episode link: https://shows.acast.com/business-leader-podcast/episodes/skin-me-james-mishreki
Audio file: https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/6967baf80c88d43b28b0451a/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-leader-5718807/episodes/skin-me-james-mishreki-on-scaling-a-uk-skincare-phenomenon
Duration seconds: 2695

## Resource

James Mishreki is the founder of the UK-based, fast-growing skincare brand Skin + Me. In this episode Mishreki discusses with host Richard Harpin his unconventional entrepreneurial journey. It began in childhood with selling copied CDs at school and included a stint as a professional poker player, a role he credits with building his resilience. The conversation explores how Skin + Me aims to disrupt a £140bn beauty and cosmetics market plagued by a 55% customer dissatisfaction rate. Mishreki details his company’s innovative personalised subscription model, which provides prescription-grade treatments through a vertically integrated system, including their own pharmacy and factory. Mishreki shares his philosophy on "rejection training" and explains why he transitioned from CEO to Chairman to focus on his core strengths. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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