# Rory Sutherland: The advertising guru's tips to scale your business

Page: https://stenobird.com/podcast/business-leader-5718807/rory-sutherland-the-advertising-guru-s-tips-to-scale-your-business
Text version: https://stenobird.com/podcast/business-leader-5718807/rory-sutherland-the-advertising-guru-s-tips-to-scale-your-business.md
Podcast: [Business Leader](https://stenobird.com/podcast/business-leader-5718807)
Published: 2026-01-27T05:00:00+00:00
Episode link: https://shows.acast.com/business-leader-podcast/episodes/rory-sutherland-the-advertising-gurus-tips
Audio file: https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/696939902f4375874a634e47/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-leader-5718807/episodes/rory-sutherland-the-advertising-guru-s-tips-to-scale-your-business
Duration seconds: 2605

## Resource

Is cost cutting really a strategy or is it quietly holding businesses back? In this episode of the Business Leader podcast, Sir Richard Harpin sits down with advertising and marketing legend Rory Sutherland. Sutherland challenges some of the most deeply held assumptions in modern business, from efficiency and procurement to marketing, pricing, and customer experience – all through the lens of a marketer. Drawing on decades of experience at the advertising group Ogilvy and in behavioural science, Rory explains why an obsession with cost reduction and short-term efficiency can destroy long-term value, and why businesses need to think in terms of opportunity, not just spreadsheets. This episode is essential listening for founders, CEOs and senior leaders who want to grow sustainably without sacrificing innovation, trust, or long-term opportunity. Subscribe for weekly conversations with the thinkers and leaders shaping the future of business. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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