# How the UK was Omazed

Page: https://stenobird.com/podcast/business-leader-5718807/how-the-uk-was-omazed
Text version: https://stenobird.com/podcast/business-leader-5718807/how-the-uk-was-omazed.md
Podcast: [Business Leader](https://stenobird.com/podcast/business-leader-5718807)
Published: 2026-04-21T05:00:00+00:00
Episode link: https://shows.acast.com/business-leader-podcast/episodes/storytelling-is-key-in-entrepreneurship
Audio file: https://sphinx.acast.com/p/open/s/665f2584aa134f0012248c29/e/69e2527123929c3a2a43b49b/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-leader-5718807/episodes/how-the-uk-was-omazed
Duration seconds: 2371

## Resource

Omaze's co-founder and CEO Matt Pohlson learnt the art of storytelling in Hollywood and used it to build a £200m revenue, for-profit, prize-draw business. He tells Sir Richard Harpin how two near-death experiences made him more determined to grow the company and how intuition is more powerful than he realised. The sweepstake specialist is a rare example of a business idea born in the US that found success when it moved to the UK, but why does the UK not match the US's growth-mindset? Also, Pohlson gives his top three tips for founders. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here . Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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