# Uncertain Times Are Bullsh*t | Business is Bullsh*t

Page: https://stenobird.com/podcast/business-is-bullshit-7096260/uncertain-times-are-bullsh-t-business-is-bullsh-t
Text version: https://stenobird.com/podcast/business-is-bullshit-7096260/uncertain-times-are-bullsh-t-business-is-bullsh-t.md
Podcast: [Business is Bullshit](https://stenobird.com/podcast/business-is-bullshit-7096260)
Published: 2025-05-21T20:12:00+00:00
Episode link: https://385b4acf-6355-4b46-a0c4-d76e364bf60a.libsyn.com/uncertain-times-are-bullsht-business-is-bullsht
Audio file: https://traffic.libsyn.com/secure/385b4acf-6355-4b46-a0c4-d76e364bf60a/BIBS_ep_14.m4a?dest-id=4726657
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JSON: https://stenobird.com/v1/public/podcasts/business-is-bullshit-7096260/episodes/uncertain-times-are-bullsh-t-business-is-bullsh-t
Duration seconds: 2706

## Resource

"Unprecedented." "Uncertain." "Challenging." Enough already. But in typical Business is Bullshit fashion, we rant about tariff's and of course, the government makes a deal. In this episode, we call out the most overused business platitude: "uncertain times." From pandemic-era email templates that somehow still get sent to CEOs crying about tariffs like they're brand new, we dig into why the phrase is lazy thinking and how it distracts from real strategy. We break down how some businesses are paralyzed by headlines, while others see opportunity in the chaos—especially if they've been paying attention before the shit hits the fan. Topics range from marketing during downturns, economic Darwinism, and "zombie businesses" that never should've survived, to leadership that either adapts or blames everything on the boogeyman of the day. Also in this episode: The myth of "certain" times Cleveland sports and greasy mustard sweats Direct mail's sneaky comeback Why some marketers should never touch a sales deck And a whole lot of yelling about Mad Men and mailboxes This one's got heat, insight and more than a few moments we probably should've cut—but didn't. Be awesome and subscribe to The Business Is Bullsh*t podcast here: - Apple: https://bit.ly/3YOQrYT - Spotify: https://spoti.fi/4lHXLzk - YouTube: https://bit.ly/42q0vtM

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## Transcript

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