# Trend Following Is Bullsh*t | Business is Bullsh*t

Page: https://stenobird.com/podcast/business-is-bullshit-7096260/trend-following-is-bullsh-t-business-is-bullsh-t
Text version: https://stenobird.com/podcast/business-is-bullshit-7096260/trend-following-is-bullsh-t-business-is-bullsh-t.md
Podcast: [Business is Bullshit](https://stenobird.com/podcast/business-is-bullshit-7096260)
Published: 2025-06-30T02:29:00+00:00
Episode link: https://385b4acf-6355-4b46-a0c4-d76e364bf60a.libsyn.com/trend-following-is-bullsht-business-is-bullsht
Audio file: https://traffic.libsyn.com/secure/385b4acf-6355-4b46-a0c4-d76e364bf60a/BIBS_ep._16.m4a?dest-id=4726657
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JSON: https://stenobird.com/v1/public/podcasts/business-is-bullshit-7096260/episodes/trend-following-is-bullsh-t-business-is-bullsh-t
Duration seconds: 2498

## Resource

Just because everyone's doing it doesn't mean it works. In this episode, James, Jon and Jared break down the absurdity of trend following in business and why it's more harmful than helpful. Unless you're trading stocks or conning VCs with AI buzzwords. The trio tackles three core reasons trend-following ruins businesses: Wishful Identification – Copying success signals you don't understand. Whether it's trying to be "the next Gary Vee" on LinkedIn or modeling your office policies after Google, it's all smoke if you don't have the substance. Lack of Originality – From cold email spam to Slack ghost towns and cookie-cutter podcasts, we call out the lazy copy-paste tactics that never should've made it past 2014. External Pressure & Performative Exercises – Pride logos. ESG fluff. DEI theater. Social signals with no substance. Businesses follow the crowd out of fear, not values—and everyone sees through it now. If you've ever worn a hoodie hoping to channel Zuck, this one's for you. Subscribe on Spotify, YouTube, Itunes or wherever you get your fix. - Apple: https://bit.ly/3YOQrYT - Spotify: https://spoti.fi/4lHXLzk - YouTube: https://bit.ly/42q0vtM

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## Transcript

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