# Luxury Goods Are Bullsh*t | Business is Bullsh*t Ep 32

Page: https://stenobird.com/podcast/business-is-bullshit-7096260/luxury-goods-are-bullsh-t-business-is-bullsh-t-ep-32
Text version: https://stenobird.com/podcast/business-is-bullshit-7096260/luxury-goods-are-bullsh-t-business-is-bullsh-t-ep-32.md
Podcast: [Business is Bullshit](https://stenobird.com/podcast/business-is-bullshit-7096260)
Published: 2026-04-06T02:00:00+00:00
Episode link: https://385b4acf-6355-4b46-a0c4-d76e364bf60a.libsyn.com/luxury-goods-are-bullsht-business-is-bullsht-ep-32
Audio file: https://traffic.libsyn.com/secure/385b4acf-6355-4b46-a0c4-d76e364bf60a/BIBS_Ep_32.m4a?dest-id=4726657
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JSON: https://stenobird.com/v1/public/podcasts/business-is-bullshit-7096260/episodes/luxury-goods-are-bullsh-t-business-is-bullsh-t-ep-32
Duration seconds: 1949

## Resource

Luxury isn't always bullsh*t. But what most people think is luxury usually is. In Episode 32 of *Business Is Bullsh*t*, we break down how "luxury" has turned into a branding game where perception beats reality and price becomes the product. From $7,000 handbags with questionable origins To designer brands owned by the same parent companies To sunglasses, gyms, wine, and even agencies charging more just to feel premium We're talking about what's behind the curtain. We get into: * Why "Made in Italy" doesn't mean what you think it does * The massive markups hiding behind luxury branding * How a few conglomerates control most major brands * The psychology of status, signaling, and identity * Why higher price often creates the illusion of value * Where real quality still exists and what's actually worth it This isn't about hating on nice things. We all like nice things. It's about understanding when you're buying quality and when you're just buying a logo. 🎧 Watch or listen: Apple: https://podcasts.apple.com/us/podcast/business-is-b-t/id1769653675 Spotify: https://open.spotify.com/show/1Xv7C9WFxZHeoARrm8EDc5 YouTube: https://www.youtube.com/@BusinessIsBullsht Featuring Jon Tsourakis, James Hornick and Jared Gibson. If you've ever paid more just because it felt right, this one will hit. Business. Is. Bullsh*t.

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## Transcript

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