# What Really Drives Growth in Advertising and Marketing Strategy with Eddie Wilders

Page: https://stenobird.com/podcast/business-insider-round-table-podcast-7631669/what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders
Text version: https://stenobird.com/podcast/business-insider-round-table-podcast-7631669/what-really-drives-growth-in-advertising-and-marketing-strategy-with-eddie-wilders.md
Podcast: [Business Insider: Round Table Podcast](https://stenobird.com/podcast/business-insider-round-table-podcast-7631669)
Published: 2026-07-03T16:00:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/ee56cee28dc4359475413e4787e0dcd052cb8c6e2064906523c9a0c706abdf75/eyJlcGlzb2RlSWQiOiIzYzJjMTRiOC1hY2QzLTQ4NTAtOGM0NC1kNzM1Yjg0MDk0MWEiLCJwb2RjYXN0SWQiOiI4OGIxYzkxMy0wZjk0LTRiMWYtYWZhNC01NWFhZDEyZDZhZDEiLCJhY2NvdW50SWQiOiI2OGI4NTFhZWY4YmM0ZDBiMDRiMzc1YmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE0NjdhNjBkY2ZlYjE3ODIxNTk4YzhkL2phcmVkLXp1Y2tlcm1hbnMtc3R1ZGlvLWpQZWFqLWNvbXBvc2VyLTIwMjYtNy0yX18xNi00OS00Lm1wMyJ9.mp3
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Duration seconds: 2348

## Resource

In this episode, we dive into how brands can create effective marketing campaigns that drive real results, with insights from seasoned marketing strategist Eddie Wilders. Eddie shares practical advice from over 26 years in advertising, emphasizing the importance of strategy, audience targeting, testing, and maintaining objectivity. Whether you're a small business or a large brand, learn how to adapt your marketing efforts for maximum impact.

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## Transcript

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