# Cognitive Resonance, Ethical Marketing, and the Future of AI with Sarah Vasquez

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Podcast: [Business Insider: Round Table Podcast](https://stenobird.com/podcast/business-insider-round-table-podcast-7631669)
Published: 2026-07-07T22:00:00+00:00
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Duration seconds: 2029

## Resource

In this episode, we sit down with Sarah Vasquez, a brand strategist whose journey from brand photography to neuroscience-backed marketing led her to build a framework focused on cognitive resonance, persuasion science, and ethical communication. She shares how her own experiences shaped her mission to help brands stop creating friction and start aligning with what audiences actually think, feel, and need. We dig into why so many brands mistake a creative problem for a positioning problem, how “resonance fractures” quietly drain ad spend, and why the future of marketing may depend on understanding audience psychology more deeply than ever before. Sarah also breaks down the role of AI in the industry, the gap between academia and real-world execution, and what founders need to know before scaling.

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