# What Got Us To A Million (And What Almost Stopped Us)

Page: https://stenobird.com/podcast/business-growth-lab-11354/what-got-us-to-a-million-and-what-almost-stopped-us
Text version: https://stenobird.com/podcast/business-growth-lab-11354/what-got-us-to-a-million-and-what-almost-stopped-us.md
Podcast: [Business Growth Lab](https://stenobird.com/podcast/business-growth-lab-11354)
Published: 2026-06-16T20:00:00+00:00
Episode link: https://samanthariley.global/podcast/
Audio file: https://episodes.captivate.fm/episode/a9bc0971-235e-47f1-8322-ac994ec86d3a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-growth-lab-11354/episodes/what-got-us-to-a-million-and-what-almost-stopped-us
Duration seconds: 2791

## Resource

91% of business owners will never generate a million dollars in a year. And most of them are making the same mistakes without even knowing it. In this episode, Samantha and Leon get honest about what actually slowed their business growth down, what sped it up, and what they wish they’d known earlier. This episode isn't a list of tactics. It's the bigger, higher-level stuff that determines whether you join the 9% or spend years wondering why the needle won't move. They get into why spending all your time working in your business instead of on it is like driving four hours in the wrong direction without ever checking the map. They talk about why watching your competitors too closely is one of the most expensive mistakes a business owner can make. Why your marketing can never stop, even when you're flat out with deliverables, and what happens to your pipeline every time it does. And they finish with the thing they believe matters more than anything else. The gap between where you are and where you want to be usually isn't a tactics problem, it's a foundation problem. And the sooner you notice which of these things is showing up in your business, the faster you can fix it. WHAT YOU’LL DISCOVER IN THIS EPISODE: 00:49 - Why 91% of business owners never hit a million dollars in revenue (and what the 9% who do are doing differently) 05:14 - The growth-killing trap that keeps business owners busy, exhausted, and heading in the wrong direction 16:52 - Why knowing everything about your competition is not the advantage you think it is 23:04 - Why your sales feel like a roller coaster and the one thing you can never afford to stop doing 23:50 - The simple marketing shift that can more than double results 29:01 - Why the biggest business breakthroughs never happen at our desks 33:43…

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## Transcript

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