# AI Visibility: Why You're Not Being Recommended by ChatGPT or Claude (And How to Fix It) with Amy Yamada

Page: https://stenobird.com/podcast/business-growth-lab-11354/ai-visibility-why-you-re-not-being-recommended-by-chatgpt-or-claude-and-how-to-fix-it-with-amy-yamada
Text version: https://stenobird.com/podcast/business-growth-lab-11354/ai-visibility-why-you-re-not-being-recommended-by-chatgpt-or-claude-and-how-to-fix-it-with-amy-yamada.md
Podcast: [Business Growth Lab](https://stenobird.com/podcast/business-growth-lab-11354)
Published: 2026-05-11T20:00:00+00:00
Episode link: https://samanthariley.global/podcast/
Audio file: https://episodes.captivate.fm/episode/83a2c4e9-0d91-4c88-bb2a-19abc7030b99.mp3
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Duration seconds: 2404

## Resource

What if every piece of content you've ever created - every podcast episode, every blog post, every success story - was working to get you recommended by AI? SEO gets you found on Google. But Google isn't where your prospects are looking anymore. If you've been putting off learning about AI discoverability because it feels too technical, too overwhelming, or just not urgent enough yet, this episode is your wake-up call. Amy Yamada joins Samantha to break down what most business owners are completely missing. It's no longer enough to have great content, a polished website, or a strong SEO strategy. If your business isn't structured in a way that AI models can actually read, understand, and trust, you are invisible to the very tools your potential clients are using right now to find their next expert, coach, or solution. Together they unpack what AI discoverability actually means, why it's nothing like SEO, what the non-negotiables are for getting seen by AI models, and the one thing you can do today even if you're not ready for a full overhaul. You don't need to do everything overnight. You just need to take one step, because the window is open right now and it won't stay that way for long. WHAT YOU’LL DISCOVER IN THIS EPISODE: 01:54 - Why you could be completely invisible to AI models right now and the three things you need to change that 03:20 - Why SEO and AI discoverability are two completely different games and what it now takes to get found by your future clients 09:23 - The parallel website strategy and how it can get your authentic expertise seen, trusted, and recommended by AI 16:13 - Exact prompts to use in Claude or ChatGPT to start optimising your site today 24:09 - The early adopter window for AI discoverability and what it will cost you to keep waiting for…

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## Transcript

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