# How the US Open Built a Sponsor Ecosystem Around Tennis

Page: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-the-us-open-built-a-sponsor-ecosystem-around-tennis
Text version: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-the-us-open-built-a-sponsor-ecosystem-around-tennis.md
Podcast: [Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations](https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707)
Published: 2026-07-12T18:24:19+00:00
Episode link: https://audio.fexingo.com/business/business-development/episode-0110.mp3
Audio file: https://audio.fexingo.com/business/business-development/episode-0110.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-the-us-open-built-a-sponsor-ecosystem-around-tennis
Duration seconds: 599

## Resource

In this episode, Lucas and Luna break down how the US Open tennis tournament built one of the most sophisticated sponsor ecosystems in sports. Rather than just selling signage and hospitality, the USTA created a tiered partnership model that mixes global brands like IBM, Rolex, and JPMorgan with emerging category partners. We look at the structure: the five Championship Partner slots, the Platinum tier, and how the US Open leverages its two-week window to deliver year-round digital and experiential value. Specific numbers include the estimated $200 million annual sponsorship revenue and how the tournament keeps renewal rates above 90 percent. A thoughtful look at what makes a mega-event partnership ecosystem work, from on-site activation rules to data-sharing agreements. #USOpen #USTA #TennisSponsorships #SportsPartnerships #SponsorEcosystem #IBM #Rolex #JPMorgan #EventMarketing #CorporatePartnerships #BrandActivation #SportsBusiness #PartnershipEcosystem #Business #FexingoBusiness #BusinessPodcast #SponsorshipStrategy #TennisBusiness Keep every episode free: buymeacoffee.com/fexingo

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-the-us-open-built-a-sponsor-ecosystem-around-tennis/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-the-us-open-built-a-sponsor-ecosystem-around-tennis.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.