# How McLaren Racing Built a Technology Partner Ecosystem

Page: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-mclaren-racing-built-a-technology-partner-ecosystem
Text version: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-mclaren-racing-built-a-technology-partner-ecosystem.md
Podcast: [Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations](https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707)
Published: 2026-07-09T05:46:31+00:00
Episode link: https://audio.fexingo.com/business/business-development/episode-0103.mp3
Audio file: https://audio.fexingo.com/business/business-development/episode-0103.mp3
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Duration seconds: 612

## Resource

In this episode, Lucas and Luna explore how McLaren Racing transformed its partnership strategy from traditional sponsorship stickers to a genuine technology partner ecosystem. They trace the arc from Ron Dennis's early 1980s push for engineering partnerships to today's Applied division, where McLaren's Formula 1 simulation, data analytics, and composites expertise now serve partners like Dell Technologies, Unilever, and the UK's National Health Service. The conversation zeroes in on one metric: McLaren Applied's revenue has grown at more than 20 percent compound annual growth rate since 2018, faster than the racing team itself. Lucas explains the 'sponsorship-to-partnership' shift — how McLaren now co-develops technology with partners rather than just selling logo space — and Luna questions whether that model can scale beyond elite motorsport. The episode also touches on how McLaren's partner ecosystem helped it navigate the COVID-19 pandemic by quickly repurposing its simulation software for ventilator design. A thoughtful look at how a racing brand became a B2B technology platform. #McLarenRacing #Formula1 #TechnologyPartnerships #SponsorshipToPartnership #McLarenApplied #DellTechnologies #Unilever #NHS #SimulationSoftware #DataAnalytics #Composites #RonDennis #PartnerEcosystem #B2BPlatform #BusinessGrowth #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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