# How IKEA Built a Partnership Ecosystem Around Sustainability

Page: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-ikea-built-a-partnership-ecosystem-around-sustainability
Text version: https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/how-ikea-built-a-partnership-ecosystem-around-sustainability.md
Podcast: [Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations](https://stenobird.com/podcast/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707)
Published: 2026-07-14T18:05:56+00:00
Episode link: https://audio.fexingo.com/business/business-development/episode-0114.mp3
Audio file: https://audio.fexingo.com/business/business-development/episode-0114.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-development-with-fexingo-partnerships-bd-and-strategic-growth-conversations-7871707/episodes/how-ikea-built-a-partnership-ecosystem-around-sustainability
Duration seconds: 639

## Resource

IKEA's sustainability partnerships go far beyond selling eco-friendly furniture. In this episode, Lucas and Luna explore how IKEA collaborated with the Ellen MacArthur Foundation, the Forest Stewardship Council, and startups to create a circular economy model. They discuss specific initiatives like the 'Buy Back & Resell' program, partnerships with material innovators to develop mushroom-based packaging and recycled textiles, and the strategic shift from a linear to a circular supply chain. The hosts also examine how these partnerships affect IKEA's brand perception and customer loyalty, and what other companies can learn from their approach. Tune in to understand the business case for sustainability partnerships at scale. #IKEA #Sustainability #CircularEconomy #EllenMacArthurFoundation #PartnershipEcosystem #BusinessDevelopment #Business #FexingoBusiness #BusinessPodcast #SupplyChain #Innovation #Retail #Furniture #Recycling #MaterialScience #BrandStrategy #CorporateResponsibility #StartupPartnerships Keep every episode free: buymeacoffee.com/fexingo

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## Transcript

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