# Has Nike lost its magic?

Page: https://stenobird.com/podcast/business-daily-480879/has-nike-lost-its-magic
Text version: https://stenobird.com/podcast/business-daily-480879/has-nike-lost-its-magic.md
Podcast: [Business Daily](https://stenobird.com/podcast/business-daily-480879)
Published: 2026-07-01T20:30:00+00:00
Episode link: http://www.bbc.co.uk/programmes/w3ct8glh
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss-low/proto/http/vpid/p0nw77wz.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/business-daily-480879/episodes/has-nike-lost-its-magic
Duration seconds: 1333

## Resource

For decades, Nike was the sports brand - a global symbol of winning. One estimate suggests it sells 26 pairs of shoes every second. Elite athletes wore it as they chased titles, while millions of children wore it as they dreamed of sporting glory. But as competition intensified and consumer tastes changed, the company that once dominated the market began to lose momentum. This year alone, Nike's stock market value has fallen by around 35%. So what went wrong? And can Nike find a way back to winning? Presenter: Rahul Tandon, Michelle Fleury and Will Bain Producer: Rebecca Smyllie Editor: Stephen Ryan You can email the team: businessdaily@bbc.co.uk (Photo: Shoppers walk past a Nike store in the King of Prussia Mall in Pennsylvania, US, 3 April, 2025. A giant Nike tick is displayed in the window. Credit: Rachel Wisniewski/Reuters)

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/business-daily-480879/episodes/has-nike-lost-its-magic/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/business-daily-480879/has-nike-lost-its-magic.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.