# Does Training Actually Pay Off? What Shop Owners Get Wrong About Technician Development [E202]

Page: https://stenobird.com/podcast/business-by-the-numbers-5045738/does-training-actually-pay-off-what-shop-owners-get-wrong-about-technician-development-e202
Text version: https://stenobird.com/podcast/business-by-the-numbers-5045738/does-training-actually-pay-off-what-shop-owners-get-wrong-about-technician-development-e202.md
Podcast: [Business By The Numbers](https://stenobird.com/podcast/business-by-the-numbers-5045738)
Published: 2025-12-25T04:15:00+00:00
Episode link: https://automotiverepairpodcastnetwork.com/does-training-actually-pay-off-what-shop-owners-get-wrong-about-technician-development-e202
Audio file: https://episodes.captivate.fm/episode/0f77883e-e9ca-45ce-b1f1-488c2ddd2b6c.mp3
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Duration seconds: 1842

## Resource

Thanks to our partners Promotive and Wicked File Training might be the most misunderstood investment in the auto-repair industry — and one of the most expensive when done wrong. In this week’s episode of Business by the Numbers, Hunt Demarest, CPA with Paar Melis & Associates, sits down with David Boyes, President of Today’s Class, to unpack why so many training programs fail, how to actually measure technician growth, and what modern training looks like in the era of mobile learning, data tracking, and personalized development paths. From eliminating wasted classroom hours to using data-backed insights to assign work more intelligently, this episode reveals what separates shops that get real ROI from training… from those burning thousands on ineffective education. Whether you’re trying to develop apprentices, sharpen your A-techs, or build a learning culture that your entire team buys into, this episode gives you the roadmap. This episode is a must for shop owners, service advisors, training managers, and anyone responsible for technician development or operational performance. What you’ll discover… (03:00) The evolution of training methods (05:08) The false assumption shop owners make when they “check the box” by sending someone to class (06:00) Why broad, general classes often fail and how personalization changes everything (09:00) How data reveals technician strengths, weaknesses, and readiness for advanced courses (12:44) What “daily, 3–5 minute micro-training” looks like and why it works (17:15) The “soft ROI” shops miss: engagement, retention, and knowledge-sharing culture (20:00) Why your techs “don’t want training” and what shop owners are doing wrong (24:05) Should shops pay techs for training? Or position it as part of the job? (26:00) How data can resha…

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