# One Trust Decision. One Right Person. How a Nine-Figure Empire Gets Built

Page: https://stenobird.com/podcast/business-bourbon-cigars-6587265/one-trust-decision-one-right-person-how-a-nine-figure-empire-gets-built
Text version: https://stenobird.com/podcast/business-bourbon-cigars-6587265/one-trust-decision-one-right-person-how-a-nine-figure-empire-gets-built.md
Podcast: [Business, Bourbon & Cigars](https://stenobird.com/podcast/business-bourbon-cigars-6587265)
Published: 2026-06-04T09:00:00+00:00
Episode link: https://business-bourbon.captivate.fm
Audio file: https://episodes.captivate.fm/episode/a3553864-5f50-42dd-9376-2c002752614e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-bourbon-cigars-6587265/episodes/one-trust-decision-one-right-person-how-a-nine-figure-empire-gets-built
Duration seconds: 1146

## Resource

That key seat you keep hiring around? The one where the right person feels too expensive or too far out of reach? It's costing you more than the salary ever would. In this episode, Scott Joseph tells the story of a Starbucks conversation that turned one underperforming dealership into 19 stores and a multiple-nine-figure exit. You'll learn how to name the single role that changes your math, how to hire for where you're going instead of where you sit today, and how to protect that hire long enough to let it compound! Topics discussed: Introduction (00:00) The Starbucks coffee that became a nine-figure exit (01:29) The friend, the dealership, and the one piece of advice (02:28) From 90 units to 900: what the right operator made possible (04:58) Hire for the business you're building, not the one you have (06:46) Principle #1: name the single role with disproportionate return (07:39) Principle #2: hire for where you're going, not where you are (09:07) Principle #3: give them the authority their responsibility requires (12:09) Principle #4: protect the relationship for the compounding to show up (14:01) The two questions every leader should sit with right now (16:58) Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, KY: https://meplusultra.com/BBC50 Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ https://www.facebook.com/MePlusUltra/ https://www.facebook.com…

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## Transcript

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