# How Smart Owners Build Their Crisis Board Before the Crisis Hits

Page: https://stenobird.com/podcast/business-bourbon-cigars-6587265/how-smart-owners-build-their-crisis-board-before-the-crisis-hits
Text version: https://stenobird.com/podcast/business-bourbon-cigars-6587265/how-smart-owners-build-their-crisis-board-before-the-crisis-hits.md
Podcast: [Business, Bourbon & Cigars](https://stenobird.com/podcast/business-bourbon-cigars-6587265)
Published: 2026-07-02T09:00:00+00:00
Episode link: https://business-bourbon.captivate.fm
Audio file: https://episodes.captivate.fm/episode/1da03182-3197-4379-b539-42c4e698d345.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-bourbon-cigars-6587265/episodes/how-smart-owners-build-their-crisis-board-before-the-crisis-hits
Duration seconds: 1286

## Resource

Think about your last truly bad day in business, the kind where something broke that you never saw coming. Who did you actually call? Most owners have a phone full of contacts and almost nobody they can reach when it really counts. You'll learn how to build your own board of five people before you ever need them: who belongs in each seat and why most owners pick wrong, the small, specific ask that earns a yes, and the light cadence that keeps the line warm. Build it while nothing's wrong, because the day you need it is the one day you can't! Topics discussed: The last bad day you didn't see coming (00:00) Why you build the table before you need it (03:12) How the "fourth box" started over a bourbon and a cigar (05:13) The introduction worth more than the advice (07:30) Move #1: selection — five seats by function, not friendship (09:40) Move #2: the small, specific, give-first ask (13:13) Move #3: cadence — keeping the line warm (15:44) The best time to build is when nothing's wrong (18:16) Claim 50% off your seat at the next Business Bourbon & Cigars Leadership Retreat, October 14–16, 2026 in Louisville, KY: https://meplusultra.com/BBC50 Apply for the Me Plus Ultra Mastermind to connect with elite entrepreneurs who solve real problems together: https://MePlusUltra.com Subscribe so you don't miss any episodes: Apple Podcasts: https://apple.co/3SN2fHn Spotify: https://open.spotify.com/show/74bfJL9J2fjevQEvi17ekU YouTube: https://www.youtube.com/@MePlusUltraNetwork/ Connect with Me Plus Ultra: https://www.instagram.com/me_plus_ultra/ https://www.facebook.com/MePlusUltra/ https://www.facebook.com/groups/1011061052968028/ https://x.com/Me_Plus_Ultra/ Connect with Scott Joseph: https://www.linkedin.com/in/ScottJoseph https://www.instagram.com/scotttjoseph/ https://www.fa…

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