# Breaking the Habit of Being Yourself by Joe Dispenza | with guest Annika Lundström

Page: https://stenobird.com/podcast/business-book-club-7646926/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m
Text version: https://stenobird.com/podcast/business-book-club-7646926/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m.md
Podcast: [Business Book Club](https://stenobird.com/podcast/business-book-club-7646926)
Published: 2026-01-17T06:01:00+00:00
Episode link: https://www.linkedin.com/in/sam-brown-572215181/
Audio file: https://episodes.captivate.fm/episode/945529f5-31fe-4c2e-8c68-c40fa22da471.mp3
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JSON: https://stenobird.com/v1/public/podcasts/business-book-club-7646926/episodes/breaking-the-habit-of-being-yourself-by-joe-dispenza-with-guest-annika-lundstr-m
Duration seconds: 1340

## Resource

Joe Dispenza is a New York Times bestseller known for bridging the gap between neuroscience, epigenetics, and human potential. He challenges the idea that we are hardwired to be a certain way for the rest of our lives. In this episode, Annika Lundström , former Youth Olympian and founder of the medtech startup Reminded , explains how she used the principles of this book to transition from high-level sports to the high-stakes world of startups. She breaks down the science of "neuroplasticity" and why your internal dialogue is actually the architect of your business outcomes. Key Takeaways & Timestamps 00:00 Introducing Breaking the Habit of Being Yourself by Joe Dispenza. 02:14 Neuroplasticity 101: "To change your life, change your brain." Annika explains how to utilize awareness to rewire your mind. 03:20 Auditing your Inner Dialogue: Why the most important conversation you have is the one with yourself. 06:51 The "Future Anxiety" Trap: Sam shares a story about rugby legend Johnny Wilkinson to illustrate how high-performers struggle to live in the moment. 09:44 The 15,000 Euro Pitch: How Annika used "presence" to win the Google Pitching Competition in Helsinki. 11:02 Radical Responsibility: "Your thoughts are the architects of your destiny." Why you must stop blaming external circumstances for startup setbacks. 13:02 Pivoting based on feedback: How to detach your ego from your idea during fundraising. 16:46 Reminded: Annika’s mission to revolutionize stress hormone detection. Get the book here 📚 Breaking the Habit of Being Yourself by Joe Dispenza Mentioned in the episode Reminded -Annika’s MedTech startup. The "Future Anxiety" Case Study: Jonny Wilkinson’s Mental Health Journey The Power of Obsession: Mr. Beast on the Joe Rogan Experience Guest Info Annika Lundstr…

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