# E95: Why you should bring your kids along on the business journey with Alice Holland-Lu, founder of The Female Archetypes

Page: https://stenobird.com/podcast/bump-to-business-owner-6455135/e95-why-you-should-bring-your-kids-along-on-the-business-journey-with-alice-holland-lu-founder-of-the-female-archetypes
Text version: https://stenobird.com/podcast/bump-to-business-owner-6455135/e95-why-you-should-bring-your-kids-along-on-the-business-journey-with-alice-holland-lu-founder-of-the-female-archetypes.md
Podcast: [Bump to Business Owner](https://stenobird.com/podcast/bump-to-business-owner-6455135)
Published: 2025-12-04T06:30:00+00:00
Episode link: https://bumptobusinessowner.com/e95-alice-holland-lu
Audio file: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/e65d9ad6-3141-4c15-a982-8df3373aa03f/E95_Audio.mp3?dest-id=4060887
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/bump-to-business-owner-6455135/episodes/e95-why-you-should-bring-your-kids-along-on-the-business-journey-with-alice-holland-lu-founder-of-the-female-archetypes
Duration seconds: 2942

## Resource

What do you do when your boss tells you your pregnancy is "inconvenient"? Start your own business. Alice Holland-Lu used her 15 years of experience in luxury fashion to launch her own brand, based on her own experiences and struggles as her body changed throughout pregnancy and beyond. Alice has built a hyper-local business model, a community and an emotionally-led brand, whilst carting her kids to the factory after school. What else can you do when you only have 2 days a week of childcare? Our conversation is full of advice for women in the trenches whilst building a business during the early years of motherhood: we should all be bringing our kids on the business journey too. Takeaways: Childcare costs whilst your business isn't paying you a salary The perks of a hyper-local business model Community building Whether fundraising is right or even possible for mums Alice's advice for women in the trenches 3 lessons she's learnt from building a business in the early years of motherhood And why we should be bringing our kids on our business journey too Resources: Muddy Stilettos Chapters: 00:00 Introduction to Alice Holland-Lu and Her Journey 01:45 Transitioning from Fashion Professional to Founder 04:01 The Challenges of Motherhood and Career 06:37 The Impact of COVID-19 on Maternal Mental Health 09:16 The Birth of a Fashion Brand: Female Archetypes 12:21 Innovating for Real Bodies: The Design Philosophy 14:32 Navigating the Fashion Industry and Building a Brand 17:23 The Reality of Entrepreneurship and Customer Connection 22:47 Embracing Authenticity in Fashion 25:48 The Ethical Fashion Movement 30:08 Designing for Real Women 33:28 Navigating Life Changes Together 36:28 Building Community Through Connection 39:33 Challenges of Female Entrepreneurship Links: Website: http…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/bump-to-business-owner-6455135/episodes/e95-why-you-should-bring-your-kids-along-on-the-business-journey-with-alice-holland-lu-founder-of-the-female-archetypes/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/bump-to-business-owner-6455135/e95-why-you-should-bring-your-kids-along-on-the-business-journey-with-alice-holland-lu-founder-of-the-female-archetypes.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.