# S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)

Page: https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly
Text version: https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly.md
Podcast: [Bullhorns and Bullseyes](https://stenobird.com/podcast/bullhorns-and-bullseyes-6688432)
Published: 2025-09-16T11:21:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/bullhorns-and-bullseyes/episodes/S2-E24-Lets-Build-a-Brand-on-the-Fly--with-Josh-Donnelly-e37lknr
Audio file: https://anchor.fm/s/e556de6c/podcast/play/107712699/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-2%2F11cda78c-4dc0-579a-339b-0630eb0e25ea.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bullhorns-and-bullseyes-6688432/episodes/s2-e24-let-s-build-a-brand-on-the-fly-with-josh-donnelly
Duration seconds: 3065

## Resource

Funnel-based storyteller returns to the podcast to have a little fun. Challenge, with Curtis as “the client,” can Josh and Tom retell a fictitious brand’s story on the fly, with little input and using only their aligned methodologies? Tom’s going to encourage Curtis to lead with his client’s WHY; and Josh is sure to align the messaging with the tried-and-true sales/marketing funnel. Will they outperform AI in the process? Tune in to find out! We’re working without a net this week, folks…well, we did have the inter net…but we didn’t use it…promise! N.B.: Connect with Josh on LinkedIn . Learn more about Josh and his agency at Donco Marketing . Takeaways: Funnel-driven storytelling helps structure brand messaging. Awareness is crucial in the initial stages of customer engagement. Positioning the customer as the hero enhances brand appeal. Social proof can significantly impact customer trust. Effective storytelling should focus on benefits, not just features. Understanding the audience's journey is key to effective marketing. Brand storytelling should evolve from the website outward. Identifying the precise target audience is crucial for effective messaging. Data plays a vital role in understanding lead generation and conversion. Stakeholder interviews are essential for crafting effective marketing narratives. AI can enhance marketing strategies but should not replace human insight. Effective messaging should focus on the customer's journey and pain points. Understanding the emotional aspects of marketing can improve client relationships. Customer-centric marketing positions the customer as the hero of the story. Find and Follow: See all episodes at bullhornsbullseyes.com . Follow the show on LinkedIn! Learn more about Collideascope and Creative Mill at their respective we…

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