# What Makes a New Patient Choose You? (Part 2)

Page: https://stenobird.com/podcast/bulletproof-dental-practice-419453/what-makes-a-new-patient-choose-you-part-2
Text version: https://stenobird.com/podcast/bulletproof-dental-practice-419453/what-makes-a-new-patient-choose-you-part-2.md
Podcast: [Bulletproof Dental Practice](https://stenobird.com/podcast/bulletproof-dental-practice-419453)
Published: 2026-04-08T10:00:00+00:00
Episode link: https://bulletproofdentalpractice3715.libsyn.com/what-makes-a-new-patient-choose-you-part-2
Audio file: https://traffic.libsyn.com/secure/bulletproofdentalpractice3715/riverside_copy_of_6_pillars_of_dental_marketing_part_2_audio_bulletproof.mp3?dest-id=426879
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Duration seconds: 1873

## Resource

The Bulletproof Dental Podcast Episode 430 (Part 2). HOSTS: Dr. Peter Boulden and Ian de Jongh DESCRIPTION Ian de Jongh, CEO of Bulletproof, joins Peter Boulden to break down the six core pillars of dental marketing that influence how patients choose a practice online. This episode looks into practical, real-world strategies to improve patient acquisition by focusing on what actually matters, reputation, transparency, convenience, and trust. From online reviews to financial clarity, this conversation highlights how to build a patient-centered marketing approach that drives consistent practice growth. TAKEAWAYS Building personal trust with patients Addressing dental anxiety through marketing Showcasing high-quality dental results Optimizing practice environment and amenities Enhancing online reputation and patient testimonials CHAPTERS 00:00 Understanding Patient Trust and Dental Anxiety 03:17 Creating a Calming Dental Environment 06:04 The Importance of Personal Representation 09:19 Addressing Dental Anxiety in Marketing 12:12 The Role of Office Environment and Amenities 14:54 Showcasing Quality of Work and Results 18:11 Staging Your Dental Practice for Success 21:01 Actionable Steps for Dental Marketing Improvement 24:18 Leveraging AI for Dental Practice Growth 27:03 Final Thoughts and Resources REFERENCES Bulletproof Summit Bulletproof Mastermind

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## Transcript

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