# Ep 550 The One Phrase That Can Ruin a $10 Million Business Sale

Page: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale
Text version: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale.md
Podcast: [Built to Sell Radio](https://stenobird.com/podcast/built-to-sell-radio-3693)
Published: 2026-06-12T05:00:00+00:00
Episode link: https://builttosell.libsyn.com/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale
Audio file: https://traffic.libsyn.com/secure/builttosell/Jo_Swann_Episode_EDit.mp3?dest-id=269159
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JSON: https://stenobird.com/v1/public/podcasts/built-to-sell-radio-3693/episodes/ep-550-the-one-phrase-that-can-ruin-a-10-million-business-sale
Duration seconds: 1594

## Resource

"When I sell the company, then I'll be happy." Psychotherapist Jo Swann says that one phrase is the most reliable predictor of a miserable exit. She would know. She made her money in the 90s, retired to an oceanfront apartment in Borneo, and fell straight into an existential crisis. In this episode of Built to Sell Radio, part of our popular After the Deal series, Swann explains why the trap survives the wire transfer

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## Transcript

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