# Ep 541 Mastering the Deal: 7-Figure Negotiation Mistakes Founders Make When Selling Their Business with MIT's John Richardson, Author of Never Settle

Page: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle
Text version: https://stenobird.com/podcast/built-to-sell-radio-3693/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mit-s-john-richardson-author-of-never-settle.md
Podcast: [Built to Sell Radio](https://stenobird.com/podcast/built-to-sell-radio-3693)
Published: 2026-04-10T05:00:00+00:00
Episode link: https://builttosell.libsyn.com/ep-541-mastering-the-deal-7-figure-negotiation-mistakes-founders-make-when-selling-their-business-with-mits-john-richardson-author-of-never-settle
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Duration seconds: 3266

## Resource

Most founders think they're not great negotiators. John Richardson thinks they're wrong. Richardson has spent decades teaching negotiation at MIT's Sloan School of Management and before that at Harvard Law, where he was an associate at the Harvard Negotiation Project and co-authored foundational texts with Roger Fisher and Howard Raiffa . His new book is called Never Settle . In this episode, you discover how to Subscribe to our weekly newsletter: https://builttosell.com/subscribe/ Curious what your business is worth? Find out now

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