# How to Build a Culture Employees Never Want to Leave with Forbes 39 Under 30 Founder, Lexie Murray Page: https://stenobird.com/podcast/built-to-lead-7706683/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray Text version: https://stenobird.com/podcast/built-to-lead-7706683/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray.md Podcast: [Built To Lead](https://stenobird.com/podcast/built-to-lead-7706683) Published: 2026-09-21T19:00:00+00:00 Episode link: https://traffic.megaphone.fm/TBC1623553359.mp3 Audio file: https://traffic.megaphone.fm/TBC1623553359.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray Duration seconds: 2594 ## Resource When 3 early employees quit to start competing agencies, Forbes 30 Under 30 founder Lexie Murray didn't back down. Instead, she built a powerhouse 15-person agency and launched proprietary AI tech inside it.  Lexie is the force behind Be Seen Socials and has mastered the art of leading high-performing teams, creating an enviable workplace culture, and scaling operations while managing top-tier global brands.  In this episode, we chat about how Lexiehttps://www.instagram.com/lexieemurray/?hl=en handles team poaching, structures multi-role hires, and leverages employee-generated content to scale. You will learn the exact culture-first policies and leadership tactics needed to keep your team fiercely loyal and aligned with your vision.  This conversation reveals how to transform internal team friction into your business's ultimate competitive advantage. Key moments: 00:00: The real reason 3 early employees left to start competing agencies   03:11: This is how proprietary AI tech makes a business uncopyable   06:01: What you need to know about hiring for culture vs. pure skill   10:57: How to set ruthless boundaries without destroying your culture   12:54: The real reason we send our team to New York 4 times a year   23:33: What you need to know before making employees the face of your brand   26:40: How to respond when rival agencies try to poach your top talent   27:49: This is why massive brands pay us to fix their internal team structures Connect with Lexie on Instagram at @lexiemurray or follow her agency @beseensocials. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more abou… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/built-to-lead-7706683/episodes/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/built-to-lead-7706683/how-to-build-a-culture-employees-never-want-to-leave-with-forbes-39-under-30-founder-lexie-murray.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.