# #175 -Guy Kawasaki - "Wiser Guy" : Apple's Former Chief Evangelist on Mission-Driven Leadership, Surfing at 71, and Where Motivation Comes From Page: https://stenobird.com/podcast/built-not-born-2943029/175-guy-kawasaki-wiser-guy-apple-s-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from Text version: https://stenobird.com/podcast/built-not-born-2943029/175-guy-kawasaki-wiser-guy-apple-s-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from.md Podcast: [Built Not Born](https://stenobird.com/podcast/built-not-born-2943029) Published: 2025-09-22T10:00:00+00:00 Episode link: https://builtnotbornpodcast.com/episode/175-guy-kawasaki-wiser-guy-apples-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from Audio file: https://episodes.captivate.fm/episode/a9237e2c-5dcb-4288-a3f8-c70a4eca066f.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/built-not-born-2943029/episodes/175-guy-kawasaki-wiser-guy-apple-s-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from Duration seconds: 2787 ## Resource Episode: Built Not Born Guest: Guy Kawasaki - Former Apple Chief Evangelist, Author of "Wiser Guy" Host: Joe Ciccarone Release Date: September 22, 2025 🎯 Power Quote "Your true scorecard isn't measured in dollars, followers, or fancy titles. It's measured in lives changed, relationships strengthened and personal growth achieved. I hope you made people's lives better. I hope the world is better for you having lived in it." - Guy Kawasaki πŸ“– Episode Overview Apple's former Chief Evangelist Guy Kawasaki returns to share wisdom from his new book "Wiser Guy" and reveals the leadership lessons learned from Steve Jobs, the power of saying yes early in your career, and why he started surfing at 60. From getting mistaken for Jackie Chan to learning the high road from his father, Guy delivers actionable insights on motivation, sales mastery, and building a remarkable life. Key Topics Covered: Mission-driven leadership vs. being an asshole The foundation of great teachers and mentors Why motivation doesn't matter (but being motivated does) Sales fundamentals and the power of empathy Punch up, never punch down leadership philosophy Regret analysis and taking bold action Learning new skills later in life Measuring impact over money ⏰ Timestamps with Emojis 🍎 [00:00] - Opening & Steve Jobs "Think Different" Story Guy recalls being in the room when the iconic "Think Different" campaign was previewed The moment Steve Jobs said "Don't give one to Guy" in front of everyone Guy's response: "Steve, it's okay because I don't trust you either" Why this probably cost him $250 million πŸ‘” [08:15] - Mission-Driven Assholes vs. Regular Assholes The distinction between people who are assholes for themselves vs. for a mission Steve Jobs as the ultimate mission-driven asshole Why Melanie Perkins… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/built-not-born-2943029/episodes/175-guy-kawasaki-wiser-guy-apple-s-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/built-not-born-2943029/175-guy-kawasaki-wiser-guy-apple-s-former-chief-evangelist-on-mission-driven-leadership-surfing-at-71-and-where-motivation-comes-from.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.