# The Customer Acquisition Trick That Got Me Investigated by the FTC

Page: https://stenobird.com/podcast/built-different-7728561/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc
Text version: https://stenobird.com/podcast/built-different-7728561/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc.md
Podcast: [Built Different](https://stenobird.com/podcast/built-different-7728561)
Published: 2026-09-15T20:39:00+00:00
Episode link: https://traffic.megaphone.fm/PODAGEN4882409373.mp3?updated=1776256118
Audio file: https://traffic.megaphone.fm/PODAGEN4882409373.mp3?updated=1776256118
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JSON: https://stenobird.com/v1/public/podcasts/built-different-7728561/episodes/the-customer-acquisition-trick-that-got-me-investigated-by-the-ftc
Duration seconds: 1138

## Resource

What if the customer acquisition trick that almost got Marcus Chen investigated by the FTC could 10x your business overnight? In this episode of Built Different, Marcus reveals the psychological triggers and urgency tactics that work so well, they border on unfair. But here's the thing: they're completely legal when done right. 🎯 What You'll Learn: • Why 92% of people trust friend recommendations over ads and how to weaponize this trust • The artificial scarcity technique that boosts demand 270% (even with abundant inventory) • How responding to leads in under 5 minutes makes you 9x more likely to close the deal • The onboarding sequence that increases customer retention by 82% and revenue by 23% 👤 Perfect for: entrepreneurs tired of slow growth who want proven tactics that actually convert leads into paying customers. 📍 Chapters: [00:00] Marcus Chen's FTC investigation story [01:45] The psychology behind referral programs that actually work [03:30] Creating scarcity without lying to your customers [05:15] The 5-minute rule that changed everything [07:00] Why most businesses fail at onboarding [09:30] The conversion framework Marcus uses today [11:15] Three tactics you can implement this week 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: customer acquisition, lead generation, conversion optimization, business growth, referral marketing Listen on your favorite app at Built Different ------------- Keywords: wealth building, business breakthrough, business growth, business scaling, practical entrepreneurship, business failures Learn more about your ad choices. Visit megaphone.fm/adchoices

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## Transcript

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