# Why "subscale" can quietly kill firm an architectural practice's growth

Page: https://stenobird.com/podcast/buildings-2-0-6686914/why-subscale-can-quietly-kill-firm-an-architectural-practice-s-growth
Text version: https://stenobird.com/podcast/buildings-2-0-6686914/why-subscale-can-quietly-kill-firm-an-architectural-practice-s-growth.md
Podcast: [Buildings 2.0](https://stenobird.com/podcast/buildings-2-0-6686914)
Published: 2025-11-07T13:35:00+00:00
Episode link: https://buildings20.podbean.com/e/why-subscale-can-quietly-kill-firm-an-architectural-practices-growth/
Audio file: https://mcdn.podbean.com/mf/web/a74iaprqxw7xm3e8/MATT_COOPERagxyo.mp3
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JSON: https://stenobird.com/v1/public/podcasts/buildings-2-0-6686914/episodes/why-subscale-can-quietly-kill-firm-an-architectural-practice-s-growth
Duration seconds: 2048

## Resource

In this episode, Matt Cooper, CEO of BQE, discusses his journey into the architecture and engineering (A&E) sector, the challenges faced by firms in this industry, and the importance of customer obsession. He highlights the struggles of subscale firms, the barriers to adopting new software, and the role of AI in enhancing operations. Matt also shares insights on leadership, the balance between software and service, and the lessons learned from parenting that apply to business management. Takeaways Customer obsession is a core value at BQE. A&E firms face unique challenges in managing client relationships. Subscale firms often struggle with high client concentration. Many firms still rely on outdated software solutions. Effective project management is crucial for A&E firms. Adoption of new software can be hindered by fear of change. AI can enhance efficiency but won't replace jobs. Balancing software development with customer service is essential. Understanding the growth stages of firms helps tailor solutions. Parenting experiences can inform better leadership practices.

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## Transcript

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