# Episode 64 - AI Marketing: How to Become the Company AI Recommends with Todd Hockenberry

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Podcast: [Building With Metal](https://stenobird.com/podcast/building-with-metal-7068345)
Published: 2026-07-07T18:08:29+00:00
Episode link: https://www.spreaker.com/episode/episode-64-ai-marketing-how-to-become-the-company-ai-recommends-with-todd-hockenberry--72857152
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Duration seconds: 1649

## Resource

Artificial intelligence is changing the way customers search for information, evaluate products, and make purchasing decisions. But what does that mean for your marketing strategy? In this episode, we're joined by Todd Hockenberry to discuss how AI is reshaping search, content creation, and digital marketing. We break down the differences between SEO, AEO, and GEO, explore how companies can become trusted sources that AI recommends, and discuss what marketing teams should be doing today to prepare for the future. Whether you're a marketing professional, business owner, or sales leader, this episode provides practical insights to help your organization stay visible and competitive in an AI-driven world.

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## Transcript

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