# 108 Years In: What It Takes to Lead in the Third Generation with Jaclyn Leibl-Cote

Page: https://stenobird.com/podcast/building-unbreakable-brands-6797614/108-years-in-what-it-takes-to-lead-in-the-third-generation-with-jaclyn-leibl-cote
Text version: https://stenobird.com/podcast/building-unbreakable-brands-6797614/108-years-in-what-it-takes-to-lead-in-the-third-generation-with-jaclyn-leibl-cote.md
Podcast: [Building Unbreakable Brands](https://stenobird.com/podcast/building-unbreakable-brands-6797614)
Published: 2026-04-09T09:00:00+00:00
Episode link: https://share.transistor.fm/s/96a564bb
Audio file: https://media.transistor.fm/96a564bb/8c4d4a44.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/building-unbreakable-brands-6797614/episodes/108-years-in-what-it-takes-to-lead-in-the-third-generation-with-jaclyn-leibl-cote
Duration seconds: 2667

## Resource

Every generation inherits a different company. By the time a family business reaches the third generation, the organization is larger, the family system is more layered, and the decisions carry more weight in every direction. Third-generation leaders know that running on instinct is no longer enough to both protect the legacy and continue to drive growth. Jaclyn Leibl-Cote faced this when she stepped into leadership at Collette. She had to earn the right to lead it, working outside the business before returning, building credibility within an organization that already had its own culture and momentum, and stepping into high-stakes decisions. The clearest example of this occurred during the pandemic, when Collette refunded over $185 million in tour revenue rather than hold onto it amid the uncertainty. It was the kind of decision that is only "simple" when you're clear on what the company's promise is to its customers, employees, and family ownership. This conversation is for anyone managing the gap between the business they inherited and the leader they need to become. Connect with Jaclyn on LinkedIn Connect with Meghan on LinkedIn Building Unbreakable Brands is produced by Six-Point Strategy

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/building-unbreakable-brands-6797614/episodes/108-years-in-what-it-takes-to-lead-in-the-third-generation-with-jaclyn-leibl-cote/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/building-unbreakable-brands-6797614/108-years-in-what-it-takes-to-lead-in-the-third-generation-with-jaclyn-leibl-cote.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.