# Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership

Page: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership
Text version: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership.md
Podcast: [Building Better CMOs and Marketing Leaders](https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422)
Published: 2025-08-20T07:30:00+00:00
Episode link: https://pdst.fm/e/traffic.megaphone.fm/NOTDI9127645026.mp3?updated=1755668933
Audio file: https://pdst.fm/e/traffic.megaphone.fm/NOTDI9127645026.mp3?updated=1755668933
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JSON: https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/stacy-hammond-cmo-of-charles-schwab-cheerleader-leadership
Duration seconds: 3115

## Resource

Full transcript⁠⁠ ⁠⁠Watch this interview on YouTube⁠⁠ — “Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Schwab. “Everybody at Schwab is a leader,” she says, and the best leaders do market research on themselves: How they are perceived, and how those perceptions align with the value they bring. Today on Building Better CMOs, Stacy and MMA Global CEO Greg Stuart talk about turning “earners into owners,” making investing simple and approachable, and the importance of both accessibility and transparency. They also discuss her unconventional path to the CMO role, beginning in Schwab’s retail business 24 years ago, and what it means to be a “cheerleader” for your team. This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠⁠Stacy's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠

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## Transcript

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