# Every Touchpoint Tells a Story with The New York Times CMO Amy Weisenbach

Page: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/every-touchpoint-tells-a-story-with-the-new-york-times-cmo-amy-weisenbach
Text version: https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/every-touchpoint-tells-a-story-with-the-new-york-times-cmo-amy-weisenbach.md
Podcast: [Building Better CMOs and Marketing Leaders](https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422)
Published: 2026-01-07T08:30:00+00:00
Episode link: https://bettercmos.com/amyweisenbach-transcript
Audio file: https://pdst.fm/e/traffic.megaphone.fm/NOTDI5296212549.mp3?updated=1767769341
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/every-touchpoint-tells-a-story-with-the-new-york-times-cmo-amy-weisenbach
Duration seconds: 3623

## Resource

Amy Weisenbach, CMO of The New York Times, recalls some crucial advice she received early in her career: "Don't come to me and say, how do I do this? Come to me and say, here's the problem. Here's what I think I should do. What do you think?" After cutting her teeth at companies like Jim Beam and Unilever — where she helped build one of the most provocative brands of the early 2000s, Axe Body Spray — Amy now leads marketing at one of the world's most storied media companies. Along the way, she's learned that the best brands understand everything communicates, from a Memorial Day sale to a Super Bowl spot. Today on Building Better CMOs, Amy talks with MMA Global CEO Greg Stuart about the hard-won journey from 2 million to 12 million subscribers, why the Times' leadership chose to invest in journalism when others were cutting, and the "Truth Is Worth It" campaign that made journalists proud of their marketing team for the first time. They also discuss the secret to hiring performance marketers who care about brand, as well as the value of trusted, human-reported journalism in an age of AI-generated content. ⁠⁠⁠Full transcript⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Rate and review the podcast⁠⁠ ⁠⁠ ⁠⁠⁠⁠⁠⁠Amy's LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠Greg's LinkedIn

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/every-touchpoint-tells-a-story-with-the-new-york-times-cmo-amy-weisenbach/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/every-touchpoint-tells-a-story-with-the-new-york-times-cmo-amy-weisenbach.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.