# # 165 I BLEW UP Instagram With AI Content (4M Views in 30 Days)

Page: https://stenobird.com/podcast/build-with-ai-6407453/165-i-blew-up-instagram-with-ai-content-4m-views-in-30-days
Text version: https://stenobird.com/podcast/build-with-ai-6407453/165-i-blew-up-instagram-with-ai-content-4m-views-in-30-days.md
Podcast: [Build With AI](https://stenobird.com/podcast/build-with-ai-6407453)
Published: 2026-05-15T04:15:00+00:00
Episode link: https://share.transistor.fm/s/5bc70b8b
Audio file: https://media.transistor.fm/5bc70b8b/d85d6064.mp3
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JSON: https://stenobird.com/v1/public/podcasts/build-with-ai-6407453/episodes/165-i-blew-up-instagram-with-ai-content-4m-views-in-30-days
Duration seconds: 1964

## Resource

I sat down with Nick Puru to break down the exact Claude Code setup he used to pull 4 million views and ~6,000 newsletter signups in the last 30-45 days for his AI consultancy. Nick walks through his short-form content factory inside Claude Code — the CLAUDE.md "brain," his ICP file (an avatar he calls Patrick), his foundations doc full of algorithm lessons like "negativity always wins," and the three skills he uses to write captions, generate scripts, and review them. We get into how he tests three hooks per video with Instagram trial reels, the humanizer skill from Bader on GitHub that strips out AI tells like em-dashes and "it's not X, it's Y," and why he treats every Claude project like onboarding a new employee. By the end of this episode, you'll have a clear blueprint for building your own short-form content system in Claude Code — starting from a single CLAUDE.md file and expanding from there. Timestamps 00:00 – Intro 00:37 – 4 million views in 30 days 01:53 – Reels to ManyChat to newsletter funnel 03:31 – Tour of the Claude Code folder structure 05:02 – How the write script command works 06:29 – Why human-in-the-loop matters for content 07:38 – Inside the CLAUDE.md brain file 08:11 – Meet Patrick, Nick's ICP avatar 10:04 – Foundations file and "negativity always wins" 13:43 – Live generating a Claude Cowork script 15:44 – Testing three hooks with Instagram trial reels 18:48 – Most bare-bones version to start with 22:36 – Why ICP and brand voice are foundational 24:28 – The humanizer skill from Bader on GitHub 27:01 – Treating AI like a new employee 29:35 – Context beats prompting in 2026 31:13 – Where to find Nick Key Points Nick's short-form system drove ~4M views in 30 days and ~6,000 newsletter signups in 45 days for his AI consultancy — every video CTA push…

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## Transcript

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