# bsnsBlooper: Wait. Toothpaste Flavored Lasagna or Lasagna Flavored Toothpaste?

Page: https://stenobird.com/podcast/bsnshistory-7760425/bsnsblooper-wait-toothpaste-flavored-lasagna-or-lasagna-flavored-toothpaste
Text version: https://stenobird.com/podcast/bsnshistory-7760425/bsnsblooper-wait-toothpaste-flavored-lasagna-or-lasagna-flavored-toothpaste.md
Podcast: [bsnsHistory](https://stenobird.com/podcast/bsnshistory-7760425)
Published: 2026-06-26T05:00:00+00:00
Episode link: https://www.bsnsDailypodcasts.com
Audio file: https://episodes.captivate.fm/episode/eb17a425-6005-40c8-91b1-c1ca8ac6884c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/bsnshistory-7760425/episodes/bsnsblooper-wait-toothpaste-flavored-lasagna-or-lasagna-flavored-toothpaste
Duration seconds: 709

## Resource

The brand meant something customers wouldn’t let go of. In the 1960s, Colgate-Palmolive explored expanding beyond oral care into food products, testing items like prepared meals in limited markets. On paper, the move extended an established brand into a new category, but in practice, consumers reacted immediately against it. The association with toothpaste was too strong, making it difficult for buyers to separate the brand from its core identity when considering food. The idea never gained traction, showing how brand recognition can become a constraint when it limits what customers are willing to accept. From bsnsHistory, the daily podcast about the moments when business quietly reshaped the world. Written and hosted by Ron Trucks. Research and editing by Rodney Russ. Sound design by Angela Cahoy. Music by Cody Martin and Soundstripe. For more daily business stories, visit www.bsnsDAILYpodcasts.com

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## Transcript

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